WHO IS VISIT TAMPA BAY?
The vibrant heart of Florida’s Gulf Coast comes alive in Tampa Bay. Authentic culture, approachable luxury, and stunning waterfronts define an unforgettable destination. Here, acclaimed chefs, vibrant neighborhoods, and a rich living heritage create something rare - a place that feels both authentic and undeniably alive. Treasure Awaits.
Visit Tampa Bay is the official destination marketing organization for Hillsborough County. As a not-for-profit, private 501(c)(6) corporation accredited by Destinations International’s Destination Marketing Accreditation Program (DMAP), we partner with over a thousand local businesses and community leaders to promote Tampa Bay as a premier leisure and meetings destination.
Tourism is a powerful economic driver for our community. Visitor spending generates more than $6 billion annually, supporting over $9.5 billion in total economic impact across Hillsborough County. This activity sustains more than 61,666 jobs and contributes over $3.4 billion in wages, while also generating more than $691 million in state and local tax revenues that benefit residents.
Visit Tampa Bay is funded in part by Tourism Development Tax (TDT) collections (aka the bed tax) paid by overnight visitors, not residents. These funds support destination marketing, advertising, sales efforts, and partnership programs that drive visitation, strengthen the local economy, and enhance quality of life for our community.
OUR MISSION
To create vibrant economic development for our community by collaboratively increasing visitation to Tampa Bay.
VISION
To inspire the world to love Tampa Bay.
SOCIAL IMPACT
Visit Tampa Bay and its affiliates foster transparent communications and intentional actions across all areas of the organization, which continue to advance and maintain impactful business practices that are representative of all our stakeholders.
Sustainability Commitment
The hip, urban heart of Florida’s Gulf Coast beats boldly in Tampa Bay. At Visit Tampa Bay, we blend adventure with a relaxing vibe to create unforgettable vacations. We are also dedicated to preserving our vibrant natural environment for future generations. As stewards of this unique destination, we actively practice and promote sustainability in our operations and collaborations. Together, we can protect and cherish the natural treasures that make Tampa Bay truly special.
STRATEGIC GOALS
- GOAL 1 - Increase private revenue
- GOAL 2 - Optimize sales and marketing efforts
- GOAL 3 – Provide leadership and advocacy on tourism-driven economic growth
- GOAL 4 – Energize the destination brand
- GOAL 5 – Maximize measurable ROI
- GOAL 6 - Explore development prospects
BRAND DESCRIPTIONS
Leisure Descriptions
25 Words
The heart of Florida’s Gulf Coast comes alive in Tampa Bay. Authentic culture, approachable luxury and stunning waterfronts combine in Florida’s best destination. Treasure Awaits.
50 Words
The vibrant heart of Florida’s Gulf Coast comes alive in Tampa Bay. Authentic culture, approachable luxury, and stunning waterfronts define an unforgettable destination. Here, acclaimed chefs, vibrant neighborhoods, and a rich living heritage create something rare; a place that feels both authentic and undeniably alive. Treasure Awaits.
100 Words
The vibrant heart of Florida’s Gulf Coast comes alive in Tampa Bay. Authentic culture, approachable luxury, and stunning waterfronts define an unforgettable destination. Here, acclaimed chefs, vibrant neighborhoods, and a rich living heritage create something rare; a place that feels both authentic and undeniably alive. Along the Tampa Riverwalk, world-class dining, cultural venues, and open skies unfold at every turn. Step into Ybor City, where Cuban artisans have hand-rolled cigars since 1885. Experience the energy of Gasparilla, when the entire city becomes the celebration. Every visit reveals something new. Treasure Awaits.
Unlock Tampa Bay Visitors Center
Located on the ground floor of Tampa City Center, the Unlock Tampa Bay Visitors Center offers the perfect souvenirs crafted, written, or whipped up by local artisans and authors. Stop in for insider knowledge and pick up a Tampa Riverwalk Attraction Pass for discounted admission to some of Tampa's most unique attractions.
Meeting Professionals Descriptions
25 Words
Tampa Bay shines as Florida’s Gulf Coast meeting destination. Approachable luxury, authentic culture, and stunning waterfronts create the perfect backdrop for your next event. Treasure Awaits.
50 Words
Tampa Bay shines as Florida’s Gulf Coast meeting destination. Approachable luxury, authentic culture, and stunning waterfronts create the perfect backdrop for your next event. World-class venues, vibrant neighborhoods, and warm, sunlit hospitality come together to deliver an experience attendees won’t forget. Treasure Awaits.
100 Words
Tampa Bay shines as Florida’s Gulf Coast meeting destination. Approachable luxury, authentic culture, and stunning waterfronts create the perfect backdrop for your next event. World-class venues, vibrant neighborhoods, and warm, sunlit hospitality come together to deliver an experience attendees won’t forget. The award-winning Tampa Convention Center anchors a connected, walkable downtown, with the Riverwalk linking hotels, dining, and cultural venues. Step into Ybor City, where Cuban artisans have hand-rolled cigars since 1885. Experience the energy of Gasparilla, when the entire city becomes the celebration. Every event reveals something new. Treasure Awaits.
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